Ideative Studio provided comprehensive visual documentation of the Al Shabab Stadium renovation project by Maramer — capturing construction milestones and progress throughout the renovation for stakeholder reporting and project records.
Stadium renovations in Saudi Arabia operate under intense scrutiny from multiple stakeholders — sports authorities, government bodies, sponsors, and fans. Maramer needed professional visual documentation that could serve as both a credible progress reporting tool for institutional stakeholders and a compelling narrative of transformation for public-facing communications. The documentation had to be systematic enough for formal reports yet visually engaging enough to demonstrate the scale and ambition of the renovation.
We established a structured documentation protocol from the outset — consistent shooting positions, standardised angles, and scheduled capture intervals that allowed direct visual comparison between reporting periods. Beyond the systematic approach, we also captured the story of the renovation: the scale of the operation, the craftsmanship involved, and the transformation taking shape over time. Aerial drone photography provided the perspective that ground-level coverage alone cannot convey, giving stakeholders a clear understanding of overall progress and site logistics.
Maramer had a complete, professional visual record of the Al Shabab Stadium renovation — an asset that served immediate stakeholder communication needs and will stand as a permanent record of the project’s execution. The documentation gave all parties clear, visual evidence of progress against milestones, reducing ambiguity and building confidence throughout the renovation timeline.
Service: Construction Visual Reporting
