The X – Ramadan

Ideative Studio2025

an class="inserted--sup--text inserted--ls--hold false elementor-repeater-item-2d4b6b4" >( Project Goals )an> The X retained Ideative Studio to create a Ramadan campaign that captured the spirit of the holy month while driving foot traffic and brand affinity during Saudi Arabia's highest-stakes consumer season. The scope required art direction, photography, and full video production — all unified under a single campaign concept that would resonate authentically with a Saudi audience.

Ideative developed the campaign concept in-house, grounding it in the cultural weight of Ramadan — the gatherings, the generosity, the atmosphere of Riyadh at night. The production team executed across multiple shoot days, delivering stills and video assets formatted for every platform. Every visual decision was made to amplify the campaign theme with precision rather than cliché.

( Project Scope )

  • Campaign concept development and art direction
  • Full-day photography production: lifestyle, product, and atmospheric stills
  • Short-form video production: hero campaign film and cut-downs for social media
  • Photo and video post-production: color grading, retouching, and motion graphics
  • Packaged deliverables for Instagram, Snapchat, TikTok, and out-of-home use

( Challenges )

Every project presents its own complexities. Here is what we navigated:

  • ( 001 )
    Ramadan content in Saudi Arabia is intensely competitive — every brand publishes at the same time, making differentiation critical
  • ( 002 )
    The campaign needed to feel genuinely celebratory and culturally resonant rather than commercially forced — a fine balance for a lifestyle venue
  • ( 003 )
    Tight production window between brief sign-off and the start of Ramadan, requiring fast creative decisions without sacrificing quality

(Results )

The Ramadan campaign became one of The X's strongest seasonal performances — creative output that stood apart in a market saturated with Ramadan content.

  • 1.
    Full Ramadan campaign suite delivered on schedule — photography, video content, and social media assets covering the entire holy month
  • 2.
    Campaign visuals stood out clearly in a saturated market, drawing strong engagement across The X's social channels
  • 3.
    Content library produced in this campaign was reused across multiple touchpoints, extending the value of the production investment

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( Project Video )