ElSewedy Electric – Event Coverage – Ramadan 2024 Iftar

Ideative Studio2025

an class="inserted--sup--text inserted--ls--hold false elementor-repeater-item-2d4b6b4" >( Project Goals )an> Ideative Studio was engaged by ElSewedy Electric — one of Egypt's largest industrial multinationals, with a significant Saudi presence — to provide professional photo and video coverage of their corporate Ramadan Iftar gathering in 2024. The event was a high-value relationship occasion: senior leadership, key partners, and strategic clients gathered together during the most socially significant period on the Saudi calendar. The coverage needed to reflect the occasion's importance and produce assets worthy of corporate communications at this level.

Corporate Iftar coverage demands a particular sensibility — the ability to document an event with journalistic thoroughness while maintaining the warmth and dignity that Ramadan occasions call for. We deployed a coordinated photo and video team capable of working unobtrusively among senior guests while still capturing the full narrative arc of the evening: the welcome, the shared meal, the conversations that matter most in relationship-driven Saudi business culture.

( Project Scope )

Providing professional photo and video event coverage for ElSewedy Electric's corporate Ramadan Iftar gathering in Saudi Arabia — a significant moment for both internal and external communications.

  • Full event photography coverage from setup through Iftar to evening programme
  • Video coverage and highlight reel production
  • Portrait and group photography for senior leadership and guests
  • Post-production and delivery within 48 hours of the event
  • Versioned assets for corporate communications, internal channels, and PR

( Challenges )

Corporate Ramadan events carry cultural significance that demands a particular approach from any production team. These were the requirements we had to meet:

  • ( 001 )
    ( 001 ) Covering a live event with no second chance — atmosphere and key moments happen once and cannot be recreated
  • ( 002 )
    ( 002 ) Balancing photojournalistic documentation with the warmth and dignity appropriate to a Ramadan occasion
  • ( 003 )
    ( 003 ) Photographing a mixed guest list — Saudi hosts, international executives, and leadership — with cultural sensitivity
  • ( 004 )
    ( 004 ) Delivering broadcast-quality video in the challenging indoor lighting typical of large corporate event venues
  • ( 005 )
    ( 005 ) Producing the complete edited suite within 48 hours for immediate use in corporate communications

(Results )

ElSewedy Electric received a complete, polished record of their Ramadan Iftar — content that honoured the occasion and provided genuine value for corporate communications throughout the year.

  • 1.
    Full photo and video coverage delivered and edited within the agreed 48-hour timeline
  • 2.
    Leadership portraits and group photography delivered as high-resolution print-ready assets
  • 3.
    Edited highlight video ready for internal and external corporate distribution
  • 4.
    All materials cleared for corporate communications, social media, and annual report use
  • 5.
    Coverage quality consistent with ElSewedy's standing as a major regional corporation

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( Project Video )