Ideative Studio provided comprehensive visual documentation of the Al Shabab Stadium renovation project by Maramer — capturing construction milestones and progress throughout the renovation for stakeholder reporting and project records.
Stadium renovations in Saudi Arabia operate under intense scrutiny from multiple stakeholders — sports authorities, government bodies, sponsors, and fans. Maramer needed professional visual documentation that could serve as both a credible progress reporting tool for institutional stakeholders and a compelling narrative of transformation for public-facing communications. The documentation had to be systematic enough for formal reports yet visually engaging enough to demonstrate the scale and ambition of the renovation.
We established a structured documentation protocol from the outset — consistent shooting positions, standardised angles, and scheduled capture intervals that allowed direct visual comparison between reporting periods. Beyond the systematic approach, we also captured the story of the renovation: the scale of the operation, the craftsmanship involved, and the transformation taking shape over time. Aerial drone photography provided the perspective that ground-level coverage alone cannot convey, giving stakeholders a clear understanding of overall progress and site logistics.
Maramer had a complete, professional visual record of the Al Shabab Stadium renovation — an asset that served immediate stakeholder communication needs and will stand as a permanent record of the project’s execution. The documentation gave all parties clear, visual evidence of progress against milestones, reducing ambiguity and building confidence throughout the renovation timeline.
Service: Construction Visual Reporting
Ideative Studio created Audela’s Saudi National Day 2023 social media campaign — celebrating the Kingdom’s national identity through original creative content designed to engage a proud Saudi audience.
National Day campaigns have become a genre of their own in Saudi marketing — and with that comes the risk of formulaic content. Brands that simply overlay their logo on a green background and add a generic congratulatory message are ignored. Audela needed National Day content that felt crafted and genuine, reflecting their brand’s respect for the occasion and the intelligence of their audience.
We developed a creative concept that moved beyond surface-level patriotic imagery. The campaign explored themes of Saudi identity and progress — visual storytelling that acknowledged where the Kingdom has come from and where it’s headed. We produced content that married traditional Saudi visual elements with contemporary design sensibility, creating assets that felt both rooted and forward-looking. The campaign was built for social engagement — shareable, commentable, and designed to spark conversation rather than passive consumption.
The campaign earned strong organic engagement during one of the most competitive content periods in the Saudi market. Audela’s National Day presence felt thoughtful and distinctive — the kind of content that audiences remember and associate with a brand that understands its cultural context.
Service: Social Media Campaign
Ideative Studio produced seasonal food photography for CHA’s winter menu — warm, inviting visuals that captured the character of the new seasonal offerings for use across social media, delivery apps, and in-store marketing.
Seasonal menus are a critical moment for F&B brands — a chance to generate excitement and bring existing customers back. But seasonal photography needs to feel distinctly different from the regular menu imagery while still fitting within the brand’s visual world. CHA’s winter menu needed to feel like winter: warm, comforting, and inviting, without departing so far from the brand aesthetic that it looked like a different restaurant.
We introduced seasonal styling cues — warmer colour temperatures, richer backgrounds, and props that evoked comfort and warmth without becoming kitschy. Each dish was photographed to emphasise the qualities that define winter comfort food: steam, texture, richness, and warmth. We maintained CHA’s established brand photography style as the foundation while layering seasonal elements on top, creating imagery that felt like a natural winter chapter of the same visual story.
CHA’s winter menu launch was supported by photography that made every seasonal item look like a must-try. The warm, inviting imagery drove interest across social channels and delivery platforms, giving the seasonal menu the visual identity it needed to generate excitement and orders during the launch window.
Service: Product Photography
Ideative Studio executed a general social media photography campaign for Audela — building a consistent, on-brand visual content library designed to sustain their digital presence across platforms over an extended period.
Maintaining a consistent social media presence requires a steady supply of professional content, and producing it piecemeal leads to visual inconsistency. Audela needed a comprehensive photography campaign that would stock their content pipeline with on-brand imagery — enough variety to keep feeds fresh, enough consistency to keep the brand recognisable.
We planned the shoot as a content factory with creative discipline. Before the cameras came out, we mapped Audela’s content calendar and identified the types of imagery they needed most — product highlights, brand lifestyle moments, and versatile background compositions. The shoot was structured to produce maximum variety within a unified visual framework, using consistent lighting, colour treatment, and styling to ensure every image felt unmistakably Audela, regardless of the specific content it depicted.
Audela’s social media team gained weeks of professional, ready-to-publish content from a single well-planned production. The visual consistency across the library elevated their daily posting quality and freed the team to focus on strategy and engagement rather than scrambling for assets.
Service: Photography
Ideative Studio produced a professional video overview for Wirgan Hotel Group — a comprehensive visual piece documenting their hospitality offering, facilities, and service experience for use across digital marketing and stakeholder communications.
Hotels sell an experience that’s impossible to fully communicate through text or static imagery alone. Wirgan Hotel Group needed a video that conveyed the feeling of staying at their properties — the attention to service, the quality of the spaces, the hospitality atmosphere — in a format that potential guests and business partners could consume quickly and share easily.
We approached the video as a cinematic tour rather than a standard corporate walkthrough. Our production team captured the property through carefully planned sequences that highlighted architecture, interior design, service moments, and ambient details — the elements that collectively communicate a hotel’s character. We used smooth camera movement, natural lighting where possible, and a deliberate pacing that let viewers absorb the environment rather than rushing through a checklist of facilities. The edit was built to tell a story: arrival, experience, departure — with each section reinforcing the group’s commitment to hospitality excellence.
Wirgan Hotel Group gained a visual asset that communicates their hospitality standard far more effectively than any brochure or photo gallery. The video became a centrepiece of their digital presence, giving potential guests and partners an immediate sense of what the Wirgan experience delivers.
Service: Videography
Ideative Studio returned for a second product photography session with Pixie — expanding their visual library with fresh angles, new compositions, and updated styling that built on the foundation established in the first session.
Social media content has a shelf life. Even great photography eventually becomes repetitive when recycled too many times. Pixie needed to refresh their content library without reinventing the visual identity we’d already established — a continuation, not a restart. The second session also needed to accommodate new product additions to the range.
Working from the visual framework established in Session 1, we introduced new creative elements — different angles, complementary styling props, and seasonal colour accents — while maintaining the core photographic style that Pixie’s audience had come to associate with the brand. New products were integrated seamlessly into the existing visual language, and we explored group compositions and flat-lay arrangements that hadn’t been part of the first session’s scope, giving Pixie more diverse content options.
Pixie’s visual content library doubled in depth and versatility. The second session gave their marketing team months of fresh social media material while keeping the brand’s visual identity intact — proving that a well-established photographic framework can evolve without losing its identity.
Service: Product Photography
Ideative Studio created a social media photography campaign for Bashammakh — a blend of lifestyle and product imagery specifically crafted for digital engagement and brand storytelling across their social channels.
Following the success of Bashammakh’s website photography, the brand needed a distinct visual approach for social media — content that worked within the faster, more casual consumption patterns of platforms like Instagram, while maintaining the premium brand positioning established on the website. The two visual worlds needed to be related but not identical.
We shifted the visual direction from the controlled, dark studio aesthetic of the website shoot to a more dynamic social media approach. This meant introducing lifestyle elements, environmental context, and a slightly warmer palette — content designed to stop thumbs and invite engagement rather than simply display products. Each composition was conceived with the Instagram grid and story formats in mind, and the mix of product and lifestyle shots was calibrated to give the social media team variety without sacrificing visual coherence.
Bashammakh’s social media channels gained a visual refresh that drove stronger engagement. The lifestyle approach humanised the brand and created content that audiences interacted with, rather than passively consumed — extending the brand’s digital footprint beyond the website into the platforms where their customers spend their time.
Service: Photography
Ideative Studio produced high-quality product photography for Altopiano — a collection of premium images designed to showcase their products across social media, marketing materials, and digital channels.
Altopiano’s products occupy a premium tier, but their existing photography didn’t communicate that positioning. The visual gap between the quality of the products and the quality of their imagery was costing them credibility in a market where Saudi consumers make rapid quality judgements based on visual presentation alone.
We developed a photographic approach that matched the premium nature of the products. Each item was shot with careful attention to lighting, angle, and composition — designed to highlight materials, finishes, and details that justify the premium price point. We created both clean, isolated product shots for e-commerce and marketing use, and styled compositions that placed products in aspirational contexts for social media storytelling. The entire shoot maintained a consistent visual identity, ensuring every image worked together as a cohesive collection.
Altopiano’s visual presence was transformed. The new photography communicated the premium positioning their products deserved, providing a professional image library that served every channel — from social media posts to marketing presentations — with consistent quality.
Service: Product Photography
Ideative Studio developed and executed Audela’s Saudi National Day 2024 social media campaign — patriotic content crafted to resonate with a Saudi audience during one of the Kingdom’s most significant celebrations.
Saudi National Day is the single most important moment on the Saudi cultural calendar for brand expression. Every brand, from corner shop to multinational, publishes National Day content — which means the bar for standing out is extraordinarily high. Audela needed a campaign that felt genuinely celebratory and culturally connected, not performative.
We focused on what makes Saudi National Day meaningful to real people — pride, community, identity, and forward momentum. The creative concept connected these themes to Audela’s brand values, producing content that felt like a natural expression of shared pride rather than a marketing exercise. Visual design drew from the Kingdom’s iconic green palette and traditional motifs, reinterpreted through Audela’s contemporary brand aesthetic. Every asset was produced in Arabic first, reflecting the language of celebration for the occasion.
The campaign resonated with Audela’s Saudi audience, generating meaningful engagement during a period when brands are competing intensely for attention. The content was shared organically — a signal that it struck an authentic chord with the audience rather than just occupying space in a feed.
Service: Social Media Campaign
Ideative Studio produced the first product photography session for Pixie — a beauty brand that needed professional-grade imagery with polished lighting and precise styling to establish their visual presence on social media.
Beauty products live or die by their photography. In a category where Saudi consumers are accustomed to seeing international luxury brands with flawless visuals, any photography that doesn’t meet that standard immediately undermines credibility. Pixie needed product imagery that could sit alongside established beauty brands in a social media feed and hold its own.
We treated each product as a hero. Lighting was designed to accentuate textures, catch reflections on glossy surfaces, and reveal the true colour of each product — critical in beauty photography where colour accuracy determines trust. Styling was minimal and considered, using clean compositions that let the products speak for themselves. We established a visual framework during this first session that would serve as the template for Pixie’s ongoing content production.
Pixie gained a professional image library that immediately elevated their social media presence. The photography established a visual standard that positioned them credibly within the Saudi beauty market, and the style framework we created ensured consistency as their content needs grew.
Service: Product Photography
