Ideative Studio produced premium product photography for Bashammakh’s website — a carefully art-directed shoot that captured each product from three distinct angles against a deep black backdrop, emphasising the craftsmanship and quality that define the brand.
Bashammakh’s products demand photography that communicates precision and premium quality. Their website is the primary sales and brand-building channel, and the existing product imagery wasn’t doing justice to the actual products. In a market where Saudi consumers increasingly research and purchase online, weak product photography directly translates to lost revenue.
We designed the shoot around a dark, editorial aesthetic — a deep black backdrop that would isolate each product and let its details command attention. Every item was photographed from three carefully selected angles: a hero front-facing shot, a detail close-up that highlighted material quality, and an angled composition that communicated form and dimension. Lighting was meticulously controlled to bring out textures and finishes without introducing harsh reflections or flat spots.
The new product photography transformed Bashammakh’s website from a functional catalogue into a premium brand experience. The consistent, high-quality imagery gave visitors an immediate sense of the brand’s calibre, and the detailed multi-angle approach reduced the uncertainty that often prevents online purchase decisions.
Service: Product Photography
Ideative Studio delivered four consecutive days of photo and video coverage for the Padel Rush Vitality Tournament — capturing match action, crowd energy, and sponsor activations, then producing daily highlight reels and a comprehensive final recap video.
Padel has exploded in popularity across Saudi Arabia, and tournament organisers face the dual challenge of documenting the sporting action while delivering content that sponsors can point to as evidence of their investment’s visibility. The Vitality Tournament needed professional coverage that served both purposes — authentic sports storytelling and commercial accountability.
We deployed a multi-camera team across the four-day event, with dedicated shooters assigned to match coverage, crowd and atmosphere, and sponsor integration. Each day’s footage was edited into highlight reels on a same-day turnaround, keeping the social media content cycle fed throughout the tournament. Sponsor branding was captured organically within the action — visible and documented, but never forced. The final recap video wove together the tournament’s narrative arc from opening matches to the final.
The tournament’s content output matched the professionalism of the event itself. Daily highlight reels kept audiences engaged throughout the four days, and the final recap video gave the organisers and sponsors a premium asset that demonstrated the tournament’s scale and energy well beyond the event dates.
Service: Event Coverage
Ideative Studio redesigned the visual identity for Bonum, a luxury chocolate brand based in Riyadh. The project encompassed logo redesign, packaging development, and the creation of a brand narrative that brought their story of indulgence to life across every customer touchpoint.
The luxury confectionery market in Riyadh is fiercely competitive, with both established Saudi chocolatiers and international premium brands vying for discerning consumers. Bonum’s previous identity didn’t reflect the quality of their product — creating a disconnect between what customers tasted and what they saw on the shelf and screen.
We immersed ourselves in Bonum’s world — their ingredients, their craft, their story. The brand strategy centred on elevating perception to match reality. We designed a visual identity that communicated luxury through restraint: refined typography, a rich but disciplined colour palette, and packaging that would command attention in Riyadh’s premium retail environments. The packaging design was developed with physical shelf presence and unboxing experience in mind, because in the luxury segment, the packaging is part of the product.
Bonum’s redesigned identity repositioned the brand firmly in the luxury tier. The new packaging became a selling point in itself — elevating the gifting experience that drives a significant portion of the premium chocolate market in Saudi Arabia. Their brand now communicates the same quality that their product delivers.
Service: Branding
Ideative Studio developed the complete brand identity for Bo&Be — a comprehensive naming and branding project that built a distinctive identity from the ground up, giving the brand a foundation ready for market entry.
Bo&Be was starting from zero — no name, no visual identity, no brand framework. In a Saudi market where consumers encounter dozens of new brands weekly, launching without a clear, memorable identity is a fast track to obscurity. The brand needed to arrive fully formed and market-ready.
We started at the most fundamental level: naming. Through a structured exploration process, we developed and tested name candidates against criteria including memorability, bilingual pronunciation (Arabic and English), domain availability, and emotional resonance. Once the name was locked, we built the full visual identity around it — designing a brand system that communicated the personality and market position we’d defined in the strategy phase. Every decision was made with the Saudi consumer in mind.
Bo&Be launched into the market with a name and identity that felt established from day one. The cohesive brand system gave them immediate credibility and a visual language that clearly communicated who they are — an advantage that most new entrants in the Saudi market struggle to achieve.
Service: Branding
Ideative Studio created the Valentine’s Day campaign photography for The X — a seasonal activation that required creative design and strategic visual execution to drive awareness and foot traffic during one of the year’s key commercial moments.
Valentine’s Day has become a significant retail moment in Saudi Arabia, and brands face intense competition for consumer attention in a narrow window. The X needed campaign imagery that felt romantic and aspirational without being cliched — standing apart from the sea of predictable red-and-pink aesthetics that flood every feed in February.
We developed a creative direction that reinterpreted Valentine’s Day through The X’s unique brand lens — maintaining the season’s emotional warmth while introducing unexpected visual elements that made the content distinctive. Our photography team crafted compositions that balanced product focus with mood and atmosphere, producing images that worked as both standalone social media content and cohesive campaign storytelling.
The campaign delivered a Valentine’s Day presence that felt fresh and on-brand. The X’s seasonal content stood out during a period when most competitors defaulted to safe, predictable visuals — resulting in stronger audience engagement and a distinct campaign identity.
Service: Photography
Ideative Studio took on end-to-end creative management for MATCH Beauty’s social media presence — from moodboard development and talent coordination through to final photo and video editing, all aimed at building a cohesive, scroll-stopping brand presence.
The Saudi beauty market is visually saturated. Every brand is competing for attention with polished imagery, and audiences have developed sharp instincts for distinguishing genuinely premium content from generic beauty shoots. MATCH needed a social media visual identity that could cut through the noise and establish them as a credible player in a crowded category.
We took full creative ownership of the process — starting with moodboards that defined the visual territory MATCH would own on social media. We sourced and coordinated makeup artists and models, directed the shoots, and handled all post-production to ensure every asset aligned with the brand’s aesthetic. The approach was systematic: build a visual language once, then execute it consistently across every piece of content.
MATCH’s social media feed went from inconsistent to unmistakably branded. The cohesive visual identity we built gave their team a clear framework for ongoing content, and the quality of the assets elevated their perceived positioning in the competitive Saudi beauty space.
Service: Social Media Content
Ideative Studio produced the Youth Day campaign for Misk Foundation — the initiative established by HRH Crown Prince Mohammed bin Salman to empower Saudi youth. Our mandate was to create campaign content that resonated with young Saudi audiences and drove meaningful participation.
Misk Foundation sits at the intersection of institutional credibility and youth culture — a difficult balance for any content creator. The campaign needed to feel relevant and energetic enough to connect with a young, digitally native Saudi audience, without compromising the gravitas of one of the Kingdom’s most significant social impact organisations.
We approached the campaign with the understanding that Saudi youth are among the most media-literate audiences in the region. Anything that felt corporate or patronising would fall flat. Our creative direction centred on authenticity — real stories, real energy, and production quality that signalled respect for the audience. We developed a campaign identity system and produced a suite of content assets designed for high engagement across Misk’s digital channels.
The Youth Day campaign successfully bridged Misk’s institutional identity with the energy of its target demographic. The content generated strong engagement across social platforms and reinforced Misk Foundation’s position as the leading voice in Saudi youth empowerment.
Service: Campaign Production
Ideative Studio provided comprehensive daily video and photo content throughout the entire two-month run of Riyadh Season’s Wonder Garden — one of the flagship entertainment experiences within Saudi Arabia’s largest annual events programme.
Riyadh Season operates at a scale and pace that leaves no room for inconsistency. Wonder Garden ran for two months straight, which meant daily content production that had to maintain professional-grade quality from opening day to closing night. The content needed to capture the immersive, fantastical atmosphere of the event while serving the practical purpose of driving daily attendance.
We embedded a dedicated crew on-site for the full duration of the event. Each day, our team captured the energy and visual spectacle of Wonder Garden — the installations, the crowds, the lighting, the performances — and turned it around into polished content ready for same-day or next-day distribution. We developed a visual playbook at the outset to ensure consistency across 60+ days of shooting, while still allowing creative flexibility to highlight different elements of the experience as the season evolved.
Ideative delivered a consistent stream of high-quality content across the entire two-month engagement — no missed days, no dip in quality. The content fuelled Wonder Garden’s social media presence and contributed to sustained public interest throughout the season, supporting one of Riyadh Season’s most visually distinctive activations.
Service: Event Coverage
Ideative Studio was commissioned to lead the art direction, photography, and videography for The X’s Ramadan campaign — a project that demanded cultural sensitivity, visual sophistication, and fast turnaround during the holiest month on the Saudi calendar.
Ramadan campaigns in Saudi Arabia carry enormous weight. The audience is deeply engaged, expectations are high, and the cultural significance of the season means that generic or tone-deaf content is immediately rejected. The X needed a campaign that felt authentic to the spirit of Ramadan while remaining true to their brand identity.
We developed a visual narrative rooted in warmth, togetherness, and the quieter moments of Ramadan that resonate most with Saudi audiences. The art direction leaned into rich, warm tones and intimate compositions — moving away from the loud, commercial aesthetic that saturates the market during the season. Our photography and videography teams worked in close coordination to ensure a unified look across stills and motion, creating assets that told a cohesive story from feed post to reel.
The campaign stood out during one of the most crowded content periods of the year. The X’s Ramadan presence felt considered and culturally grounded rather than opportunistic, which translated into strong audience engagement and positive brand sentiment throughout the month.
Service: Photography & Videography
Audela came to Ideative Studio for a full rebrand — a ground-up rethinking of their visual identity and market positioning. Our brief was to retire an outdated brand system and replace it with something that could hold its own in Saudi Arabia’s increasingly competitive landscape.
Audela’s existing brand had served them well in an earlier phase of growth, but it no longer reflected where the business was headed. In a market where new entrants are launching with polished, investor-grade branding from day one, their visual identity was creating a gap between perception and reality.
We began with a competitive audit of the Saudi market, identifying where Audela sat relative to peers and where white space existed for differentiation. From there, we developed a brand strategy that anchored on clarity and contemporary confidence. The visual system was designed to work seamlessly across Arabic and English touchpoints — a non-negotiable in the Saudi business environment. Every element, from the logomark to the colour palette, was stress-tested across digital, print, and environmental applications.
The rebrand gave Audela a visual identity that matched their ambition. Their refreshed presence across digital platforms created immediate recognition improvements, and the brand system provided their team with the tools to maintain consistency without relying on external design support for every asset.
Service: Branding
