Ideative Studio redesigned the visual identity for Bonum, a luxury chocolate brand based in Riyadh. The project encompassed logo redesign, packaging development, and the creation of a brand narrative that brought their story of indulgence to life across every customer touchpoint.
The luxury confectionery market in Riyadh is fiercely competitive, with both established Saudi chocolatiers and international premium brands vying for discerning consumers. Bonum’s previous identity didn’t reflect the quality of their product — creating a disconnect between what customers tasted and what they saw on the shelf and screen.
We immersed ourselves in Bonum’s world — their ingredients, their craft, their story. The brand strategy centred on elevating perception to match reality. We designed a visual identity that communicated luxury through restraint: refined typography, a rich but disciplined colour palette, and packaging that would command attention in Riyadh’s premium retail environments. The packaging design was developed with physical shelf presence and unboxing experience in mind, because in the luxury segment, the packaging is part of the product.
Bonum’s redesigned identity repositioned the brand firmly in the luxury tier. The new packaging became a selling point in itself — elevating the gifting experience that drives a significant portion of the premium chocolate market in Saudi Arabia. Their brand now communicates the same quality that their product delivers.
Service: Branding
