Ideative Studio provided professional event coverage of ElSewedy Electric’s Ramadan 2024 Iftar gathering — documenting a significant corporate hospitality event for one of the Middle East’s largest industrial and infrastructure companies.
ElSewedy Electric is a publicly listed multinational with operations across the Middle East and Africa, and their corporate events carry institutional weight. The Ramadan Iftar was both a cultural tradition and a business relations event, attended by senior leadership, partners, and stakeholders. Coverage needed to reflect the company’s stature while capturing the warmth and communal spirit of the Iftar tradition — a balance between corporate precision and human connection.
We approached the event with the understanding that every frame would represent ElSewedy’s brand. Our team operated discreetly but comprehensively, capturing the event’s key moments — guest arrivals, leadership interactions, the Iftar gathering itself, and the hospitality details that reflected the organiser’s attention to quality. We shot with cinematic intent: considered compositions, natural lighting sensitivity appropriate to the Ramadan atmosphere, and a focus on moments that told the story of the evening rather than a sterile record of it.
ElSewedy Electric received a professional archive of their Ramadan hospitality that served both immediate communications needs and long-term corporate documentation. The quality of the coverage reflected the calibre of the company and the significance of the occasion — content that reinforced ElSewedy’s corporate reputation across their stakeholder network.
Service: Event Coverage
Ideative Studio delivered four consecutive days of photo and video coverage for the Padel Rush Vitality Tournament — capturing match action, crowd energy, and sponsor activations, then producing daily highlight reels and a comprehensive final recap video.
Padel has exploded in popularity across Saudi Arabia, and tournament organisers face the dual challenge of documenting the sporting action while delivering content that sponsors can point to as evidence of their investment’s visibility. The Vitality Tournament needed professional coverage that served both purposes — authentic sports storytelling and commercial accountability.
We deployed a multi-camera team across the four-day event, with dedicated shooters assigned to match coverage, crowd and atmosphere, and sponsor integration. Each day’s footage was edited into highlight reels on a same-day turnaround, keeping the social media content cycle fed throughout the tournament. Sponsor branding was captured organically within the action — visible and documented, but never forced. The final recap video wove together the tournament’s narrative arc from opening matches to the final.
The tournament’s content output matched the professionalism of the event itself. Daily highlight reels kept audiences engaged throughout the four days, and the final recap video gave the organisers and sponsors a premium asset that demonstrated the tournament’s scale and energy well beyond the event dates.
Service: Event Coverage
Ideative Studio provided comprehensive daily video and photo content throughout the entire two-month run of Riyadh Season’s Wonder Garden — one of the flagship entertainment experiences within Saudi Arabia’s largest annual events programme.
Riyadh Season operates at a scale and pace that leaves no room for inconsistency. Wonder Garden ran for two months straight, which meant daily content production that had to maintain professional-grade quality from opening day to closing night. The content needed to capture the immersive, fantastical atmosphere of the event while serving the practical purpose of driving daily attendance.
We embedded a dedicated crew on-site for the full duration of the event. Each day, our team captured the energy and visual spectacle of Wonder Garden — the installations, the crowds, the lighting, the performances — and turned it around into polished content ready for same-day or next-day distribution. We developed a visual playbook at the outset to ensure consistency across 60+ days of shooting, while still allowing creative flexibility to highlight different elements of the experience as the season evolved.
Ideative delivered a consistent stream of high-quality content across the entire two-month engagement — no missed days, no dip in quality. The content fuelled Wonder Garden’s social media presence and contributed to sustained public interest throughout the season, supporting one of Riyadh Season’s most visually distinctive activations.
Service: Event Coverage
