Ideative Studio created the brand identity for Cucina Di Yass, a restaurant concept that needed a visual language capable of capturing the warmth and personality of their culinary experience before a single plate reaches the table.
Riyadh’s restaurant scene is one of the most dynamic in the region, with new concepts launching constantly. For Cucina Di Yass, the challenge was clear: create a brand identity distinctive enough to be remembered in a market where diners are overwhelmed with choice, while authentically reflecting the character and cuisine that sets the restaurant apart.
We started with the restaurant’s story — its culinary philosophy, its atmosphere, the experience it wanted to create for guests. The brand identity was designed to be an extension of the dining experience itself: warm, inviting, and unmistakably intentional. We developed a visual system that translated across menus, signage, social media, and packaging — ensuring that every brand touchpoint felt like a coherent part of the Cucina Di Yass world, from the first Instagram impression to the in-restaurant experience.
Cucina Di Yass launched with a brand identity that immediately communicated its positioning in Riyadh’s competitive F&B landscape. The visual system gave the restaurant a recognisable presence across digital and physical channels, helping it build a following before word-of-mouth had time to do the work alone.
Service: Branding
